[blog limit=”5″ category=”153″]

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General News
By Simon / July 26, 2017

Where to invest video marketing dollars in 2018

The fact is, consumers would much rather watch a video than read text. Video makes an average, everyday email message far more stimulating, interactive and compelling. A full motion video production embedded in an email is quickly making text-only emails obsolete.....

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General News
By admin / July 13, 2017

Video in Business (PDF)

Businesses are embracing online video as a more personal and engaging way to connect with audiences in an increasingly digital word. 2016 saw significant milestones in the use of online video. Mass consumption by consumers to the tune of 20+ billion video views per day across Facebook, Snapchat, and YouTube alone is driving adoption within business to address shifting expectations....

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General News
By admin / July 13, 2017

A Brief History of Web Analytics

Almost 30 years since its inception, the World Wide Web has come a long way. Here, at Clicktale, we wanted to take a moment to reflect on the pioneering efforts of web optimization, the trends in web analytics, and the building blocks of our present-day web analytics solutions.....

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General News
By admin / July 13, 2017

Video vs Text: The Brain Perspective

Watching a video and reading an article activate separate cognitive functions. They say video killed the radio star. The question is: Did it also kill the print star? And what does the answer mean for online content marketing? Whether it’s YouTube,.....

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General News
By Simon / February 26, 2017

The Psychology of Video Advertising

In a 2016 study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would rather watch a video than read a product explanation. In a different study, statistics prove that businesses using video grow company revenue 49% faster than companies without video content.

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